UI/UX Design In India’s Digital Economy: Trends and Insights
Ever since the pandemic hit the globe, we saw a quick transition of businesses to the digital space, and those who didn’t jump on the bandwagon then feel the burning necessity to do it now. Buying and selling products online are the new norm, and the user-centric approach is the key to the successful growth of the business and the desired ROI. Still, unfortunately, many small and medium enterprises need help understanding this fact. This is why they fail to create that impact in the virtual world despite doing tremendously well in real-world scenarios.
How Crucial is UI/UX for the Digital Establishment of businesses?
There needs to be more than just brilliant products to retain the trust and acceptance of customers, and a UX UI design company needs to have an in-depth understanding of what the potential buyer may look for when doing online shopping. One bad experience might scare away customers from the app or the website, which is why it is necessary to conduct UX research to help the company identify the issues related to the usability and functionality of the products.
With the growing need and popularity of these design specifications in the digital landscape, multiple UX UI design services are emerging for various fields of eCommerce businesses. We should consider any case study where these design elements have changed the game of worldwide companies. In that case, the digital reformation of India is among the most appropriate examples. The nation has shown a tremendous increase in digital adoption in the past few years, with a mature economy heading towards the target growth of $500 billion. What are the key trends in UI/UX relevant design concepts that helped shape the digital economy? Let’s check this out.
The experience economy of India:
This is the fourth stage of the economy’s evolution, where businesses are keenly formulating strategies from past events. This means the memory of the past user attributes and response becomes the product itself, called the user experience. It is this factor that the UX design format focuses on and helps its consumers by offering data at a glance.
A large section of content consumers:
Indians have a huge affinity towards smartphones. Statistics show that Indians spend an average of five hours daily consuming media content through their phones. It has forced design professionals to produce a digital experience that is laser-focused, clutter-free, and extraordinary.
India houses global design experts:
It is a proven fact that Indians love technology. No wonder the silicon valley of the nation, Bengaluru, is among the top cities of the world to show maximum interest in the UX design domain. There are top consulting companies in India, such as Infosys, Wipro, HCL technologies, etc. They are the major players in the Indian UI/UX design industry. They have a large team of expert designers who provide various services like researching, prototyping, user testing, design thinking, etc.
Both the aspects of design specifications, UX & UI, play a crucial role in generating leads and conversion. Ignoring any of them might cause businesses to pay huge prices. UX is concerned with providing a seamless user experience according to their needs and preferences. At the same time, UI delivers an intuitive user interface that delights the customers with the appropriate color, font, theme, etc.